South Seattle Slew offers up a dose of snarky satire, southeast-style. He suggests you take it with a grain of salt, at least one glass of water after a meal, and avoid operating heavy machinery after reading:
Caramel macchiatos, cinnamon dolce lattes and peppermint white chocolate mochas. Just three of the scrumptious beverages not coming to a Safeway near you.
The longstanding partnership between grocery giant Safeway and coffee monolith Starbucks has been a fruitful one, earning both companies millions over the past decade. Their symbiotic relationship is such that hardly a Safeway in the Northwest exists without a Starbucks kiosk. Not only do shoppers get to enjoy a delicious corporate latte while they shop, Starbucks is provided with yet another opportunity to create jittery junkies for its mildly-addictive, hot, frothy stimulants. Everybody’s happy.
Everybody, that is, except for coffee lovers near the soon-to-be-renovated Safeway on the corner of MLK and Othello.
While the scheduled Safeway renovation allows for a Starbucks’ kiosk within the store, Starbucks is opting not to invest in the light-rail-adjacent market. Apparently Starbucks fears that a kiosk in the Safeway would suck business from the drive-thru only store a mile north at MLK, Jr. Way and Graham Street.
Let’s consider this. Shall we?
Starbucks, well known for putting multiple storefronts on the same block in more affluent communities, is betting that a walk-up kiosk a half-block away from a busy light-rail station and across the street from a major new mixed-use development would infringe on a business that only serves coffee to people in cars a mile away.
So much for sustainability. If you want a Starbucks’ mocha, you better drive. And no pedestrian walk-throughs allowed!
The good news is that we can expect very little Starbucks coffee to be spilled on the trains.
But why wouldn’t Starbucks want to invest in the Othello community?
It wasn’t long ago that Safeway failed to see the benefit of staying put in their Othello location and made plans to sell the property under a lease restriction that wouldn’t have permitted the new owner to open another market there. Fortunately, Safeway management was made aware of the opportunity that exists in the rapidly growing Othello Station neighborhood and reversed their position. Remodeling construction is due to start this month.
And it should be noted that Starbucks has no problem adding shops in business districts nestled up against affluent Seward Park and Mt. Baker. Some say the Starbucks location at MLK & Rainier is one of company’s most profitable in the city. The average home price around Othello is about $330,000; is that considered not affluent enough for Starbucks to invest?
Recently, Starbucks CEO Howard Schultz explained to shareholders how Starbucks is positioned for disciplined and strategic growth to drive market share, “The reframed Starbucks business proposition will deliver great coffee to every customer, in every format, and in every place they want it.”
Every place that is, but Seattle’s newest light rail community, Othello in South Seattle.
WTF?! Will Starbucks decide that a light rail community in South Seattle deserves the lattes, mochas and cappuccinos they sell to the rest of Seattle? Or will they continue to treat us like drips? Send your thoughts here!
Photo/do communications, inc.
Related:
- Othello’s “UnSafeway”: For Sale or Off the Market? (4/3/09)
- How Walkable Is a Neighborhood Without a Grocery Store? (3/21/09)
- ONA Takes on TOD, Residential Parking Zones & Safeway (1/27/09)
More from South Seattle Slew:
- South Seattle Slew: Snopocolypse ‘08 Slowed Rising Crime Numbers (1/16/09)
- RVP Debuts New Column: South Seattle Slew Offers Snarky Satire, Southeast-Style (11/23/08)
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