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Safeway Saga

Take a sneak peek at the new and improved Othello Safeway today, from 4 to 8 pm, where they’re having a preview party to celebrate tomorrow’s official re-opening, including $3 million in improvements such as Starbucks kiosk, new bakery, wine, meat, seafood and produce sections, wood floors, organics, landscaping and more.

The store is located on the northwest corner of S. Othello St. and Martin Luther King, Jr. Way and is open from 6 am to midnight. Photo/do communications, inc.

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South Seattle Slew offers up a dose of snarky satire, southeast-style. He suggests you take it with a grain of salt, at least one glass of water after a meal, and avoid operating heavy machinery after reading:

Caramel macchiatos, cinnamon dolce lattes and peppermint white chocolate mochas. Just three of the scrumptious beverages not coming to a Safeway near you.

The longstanding partnership between grocery giant Safeway and coffee monolith Starbucks has been a fruitful one, earning both companies millions over the past decade. Their symbiotic relationship is such that hardly a Safeway in the Northwest exists without a Starbucks kiosk. Not only do shoppers get to enjoy a delicious corporate latte while they shop, Starbucks is provided with yet another opportunity to create jittery junkies for its mildly-addictive, hot, frothy stimulants. Everybody’s happy.

Everybody, that is, except for coffee lovers near the soon-to-be-renovated Safeway on the corner of MLK and Othello.

While the scheduled Safeway renovation allows for a Starbucks’ kiosk within the store, Starbucks is opting not to invest in the light-rail-adjacent market. Apparently Starbucks fears that a kiosk in the Safeway would suck business from the drive-thru only store a mile north at MLK, Jr. Way and Graham Street.

Let’s consider this. Shall we?

Starbucks, well known for putting multiple storefronts on the same block in more affluent communities, is betting that a walk-up kiosk a half-block away from a busy light-rail station and across the street from a major new mixed-use development would infringe on a business that only serves coffee to people in cars a mile away.

So much for sustainability. If you want a Starbucks’ mocha, you better drive. And no pedestrian walk-throughs allowed!

The good news is that we can expect very little Starbucks coffee to be spilled on the trains.

But why wouldn’t Starbucks want to invest in the Othello community?

It wasn’t long ago that Safeway failed to see the benefit of staying put in their Othello location and made plans to sell the property under a lease restriction that wouldn’t have permitted the new owner to open another market there. Fortunately, Safeway management was made aware of the opportunity that exists in the rapidly growing Othello Station neighborhood and reversed their position. Remodeling construction is due to start this month.

And it should be noted that Starbucks has no problem adding shops in business districts nestled up against affluent Seward Park and Mt. Baker. Some say the Starbucks location at MLK & Rainier is one of company’s most profitable in the city. The average home price around Othello is about $330,000; is that considered not affluent enough for Starbucks to invest?

Recently, Starbucks CEO Howard Schultz explained to shareholders how Starbucks is positioned for disciplined and strategic growth to drive market share, “The reframed Starbucks business proposition will deliver great coffee to every customer, in every format, and in every place they want it.”

Every place that is, but Seattle’s newest light rail community, Othello in South Seattle.

WTF?! Will Starbucks decide that a light rail community in South Seattle deserves the lattes, mochas and cappuccinos they sell to the rest of Seattle? Or will they continue to treat us like drips? Send your thoughts here!

Photo/do communications, inc.

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The Rainier Valley Post has learned that – after six months of community discussion that started right here – the Othello neighborhood can finally look forward to a much-needed remodel of the sub-standard Safeway store at Martin Luther King, Jr. Way and South Othello Street, including $3 million in improvements such as brand new bakery, wine, meat, seafood and produce sections, wood floors, organics, landscaping and more.

“It will look really good compared to what’s there now,” said Othello Neighborhood Association (ONA) president Jenna Walden. “You won’t even recognize it!”

The fast-tracked project is due to begin in January 2010 and wrap-up just three months later in April, and marks a reversal of the company’s former approach, which seemed to involve letting the store rot – literally – right before the eyes of a disappointed and increasingly irritated community.

The announcement comes less than a month after Seattle-based Othello Partners announced immediate plans to move forward in breaking ground on The Station at Othello Park, 420,000-square-foot mixed-use project across the street from said Safeway. Both properties sit adjacent to the Othello Station on Sound Transit’s new Link Light Rail line, which opens for service this Sat., July 18.

safeway1South-End Safeway Stores:

  1. Othello (3900 South Othello Street)
  2. Rainier Beach (9262 Rainier Avenue South)
  3. Genesee (3820 Rainier Avenue South)

Photo/do communications, inc.

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South Seattle Slew offers up a dose of snarky satire, southeast-style. He suggests you take it with a grain of salt, at least one glass of water after a meal, and avoid operating heavy machinery after reading:

Neighbors are expressing concern in the wake of recent news that the Safeway Corporation put the beloved UnSafeway at the corner of MLK and Othello up for sale a year ago before recently pulling it off the market.

“That building is a landmark,” said Othello Historical Society president Mitchell Schwartz. “Generations of residents of Rainier Valley have shopped there, and the building has remained unchanged over all those years. Not a single improvement has been made to it. It remains a testament to the brilliant architecture of the 1950s. And much of the produce has been here since the building’s construction.”

While other grocery stores in the region have adopted trendy modernizations, such as large, well-lit fruit and vegetable aisles, extensive delis and ample organic food selections, the UnSafeway has eschewed such gimmicks in favor of popular amenities such as pre-wilted greens, a malt liquor selection that rivals any local convenience store and the assurance that you will never find an artichoke on the premises.

Safeway’s plan to sell the property includes a deed restriction that would prevent the construction of another grocery store, pharmacy or gas station on the land.

Myra Robinson, 73, who has walked to the store for her groceries for almost 50 years, thinks Safeway would be making a big mistake closing down the UnSafeway.

“Safeway seems to think that if they close down this store then I’ll be forced to go to the Safeway in Rainier Beach or the Safeway in Columbia City, just because there aren’t any other stores around here… I guess they’re right, actually. I will have to shop at Safeway.”

“What are they going to do, shop at PCC?” snickered Safeway spokesperson Stephen Wiltagreen. “Hey, we own the valley. What are you gonna do about it, drive to QFC?”

Others, like OHS president Schwartz, hope that the building’s historical significance is enough to keep it in business.

“Remember, this was a state-of-the-art building in 1953,” said Schwartz. “There were only two brands of potato chips back then, regular and ruffles. Just look at how many brands of chips there are in the UnSafeway today; salt and vinegar, jalapeño, Maui sweet onion… And people say the UnSafeway hasn’t kept up with the times? I don’t think anyone down here wants to see this old beauty torn down and replaced with a deluxe ‘green’ store with a community gathering space and an outdoor coffee shop with a fireplace like that monstrosity they’re building in Pinehurst. We won’t stand for it!”

Safeway made the curious decision to sell the store right before the opening of a light rail station just steps from its front door. And with plans underway to construct more than 700 residences in the immediate vicinity of the store and no other supermarkets in the area, business seems certain to increase.

“We don’t think the facility can handle that much business,” said Wiltagreen. “With that many customers we’d have to deliver fresh fruits and vegetables all the time. Frankly, we’d rather keep that high-grade produce at our ‘real’ stores in places like Pinehurst.”

“And let’s face it,” he continued. “If more people go in there it’s just going to be more people who think the place sucks and complain about it. That’s not good for the Safeway brand.”

Othello’s only comprehensive grocery store (above) has gone up for sale, and the seller – Safeway – is trying to restrict the future buyer from bringing in a grocer, pharmacy or gas station. Photo/do communications, inc.

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Next Tues., March 24, the Southeast Design Review Board Meeting will meet at Rainier Community Center to discuss Othello Station North – a new six-story development owned by Othello Partners (OP) that is planned for 4200 South Othello Street (above).

The project sits directly across the street from another big OP project – The Station at Othello Park, which is due to break ground in June.

When the developments are complete, the south valley neighborhood will gain an additional 700 market-rate apartments  targeting professionals between the ages of 20 and 40, who are expected to avoid costly car travel by walking across the street and taking a 15-minute train ride downtown or a 16-minute ride to the airport.

But where all those new neighbors will buy their groceries remains a mystery as the area’s only comprehensive grocery store (below) has gone up for sale, and the seller – Safeway – is trying to restrict the future buyer from bringing in a grocer, pharmacy or gas station.

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But the Othello Station Community Advisory Team (OSCAT) – a group that formed specifically to establish and maintain contact with the developers of buildings planned around the Othello light rail station – isn’t hearing it. OSCAT’s members know that the future buyer must agree to the terms, and they’ve decided to push back and focus on getting a comprehensive grocery store at MLK and Othello.

“We believe this area must have a grocery store, and we believe that a pedestrian friendly town center, which Othello will be, must include such a store so people don’t need to drive for miles to get groceries,” said OSCAT member and New Holly neighbor Daphne Schneider.

The group will kick off a multi-pronged information campaign today by handing out flyers to Safeway shoppers.

Photos/do communications, inc.

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The Othello Neighborhood Association (ONA) invites you to attend its monthly neighborhood meeting tomorrow, Tues., Jan. 27, at 7 pm at Holly Park Community Church (4308 South Othello Street).

The group is taking on two controversial issues, including the new Futurewise bill in the state Legislature, “Creating Transit Communities”, that encourages transit-oriented development around light rail stations by creating land use guidelines and incentives to ensure dense development, as well as Residential Parking Zones – what some say is Sound Transit’s attempt to avoid its responsibility to both pay for the system and provide parking for travelers.

Dunlap neighbor Justina Guyott says:

Unless area residents have a sticker, at a cost of $40 for two years, $10 for low income households, to place on the window of their car it will be ticketed or towed. Signs are expected to be posted within one-quarter to one-half-mile radius of the stations by late spring.

It will take years, probably decades, for the number of residential units around light rail stations to meet the densities required to allow fares to cover the operating costs of the rail system. The system will also have a limited draw so long as it only provides trips to and from the airport or downtown.

The transportation planners at Sound Transit know this, and they understand that Light Rail will need to pull riders from far and wide, at least from Mount Baker and Seward Park, Lakewood and Skyway, for years to come.

In addition, ONA will discuss the impact of Safeway selling its Othello property and restricting the deed of trust to prohibit any replacement grocery, pharmacy or fuel stores; learn about design plans for Rainier Avenue to implement smooth traffic flow and elect a new 2009 executive committee.

Go here for more info.

Photo/do communications, inc.

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